casa desinchá
Transformando Espaços em Experiências Extraordinárias
A Casa Desinchá, um projeto ambicioso e inovador, marcou um ponto de virada tanto para a Desinchá quanto para a Agência Cuco. Com um prazo desafiador de pouco mais de um mês, a Desinchá confiou à Cuco a missão de criar a maior experiência de marca já realizada pela empresa até então. O projeto exigia uma transformação radical: uma reforma completa de uma casa, convertendo-a inteiramente no vibrante universo Desinchá. A cenografia era impressionante, incluindo uma praia artificial na entrada, um quarto repleto de bolinhas e espelhos nas paredes e no teto, uma grande rede para relaxamento, um jardim de ervas, espaços para eventos e, claro, uma área dedicada à experimentação e venda dos produtos Desinchá.
A Cuco não só concebeu, mas também executou cada aspecto deste projeto, abrangendo reforma, cenografia, operação, eventos, ativações e a geração de conteúdo. Durante dois meses de operação, a Casa Desinchá foi um centro de atividades vibrantes, incluindo eventos, workshops, aulas de dança, gastronomia, ioga e mindfulness. A casa se tornou um ponto de encontro para influenciadores e celebridades, além de estabelecer parcerias com várias marcas, incluindo a Nike, com quem a Cuco facilitou uma colaboração para eventos no local. Este projeto não apenas destacou a capacidade da Cuco em entregar experiências imersivas e multifacetadas, mas também solidificou a posição da Desinchá como uma marca inovadora e envolvente no mercado.
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Somos uma agência produtora de experiências através de eventos, ativações e conteúdo.
Projetada para compartilhar ideias que a gente quer tirar do papel, conectar pessoas que a gente quer nos envolver e criar experiências que a gente quer sentir.
Faça diferente, faça o novo, faça de novo.
#UNBOXYOURMIND
Agência Cuco - Lab de Marketing Experiencial
Rua Butantã, 194 | 6 andar | Pinheiros | São Paulo - SP
CEP: 05424-000 | São Paulo - SP
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Fale conosco: cuco@grupocuco.com
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