JHSF, a leader in Brazil’s luxury real estate market, is known for its sophisticated projects, including the Cidade Jardim Mall in São Paulo, a hub for prestigious brands and exclusive events. In collaboration with JHSF, Cuco managed the launch of Balmain in Brazil. The event, held at the Cidade Jardim Mall, was a glamorous celebration featuring a unique Cuco activation and attracting celebrities like Marina Ruy Barbosa, Taís Araújo, Sabrina Sato, Isis Valverde, Camila Pitanga, Gloria Maria, Mariana Ximenes, and Cleo Pires.

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Cuco also played a vital role in launching Smiley at the same shopping center. This event featured prominent influencers and included the creation of "Shareable Moments" printed by Cuco, offering guests personalized mementos from the event. These initiatives highlight Cuco’s expertise in organizing impactful events, aligning perfectly with JHSF’s excellence in the luxury market.