Desincha House was an ambitious and groundbreaking project that marked a turning point for both Desincha and Cuco Agency. With the challenge of a tight deadline of just over a month, Desincha entrusted Cuco with the task of creating the largest brand experience the company had ever executed. The project required a radical transformation: a complete renovation of a house, turning it into the vibrant world of Desincha. The scenography was breathtaking, featuring an artificial beach at the entrance, a room filled with balls and mirrors on the walls and ceiling, a large hammock for relaxation, a herb garden, event spaces, and, of course, an area dedicated to the experimentation and sale of Desincha products.

​

Cuco not only created but also executed every aspect of this project, including renovation, scenography, operations, events, activations, and content creation. Desincha House became a hub of vibrant activities for two months, including events, workshops, dance classes, gastronomy, yoga, and mindfulness sessions. The house became a meeting point for influencers and celebrities and established partnerships with various brands, including Nike. This project not only showcased Cuco’s ability to deliver immersive and multifaceted brand experiences but also solidified Desinchá’s position as an innovative and engaging brand in the market, creating lasting connections with both influencers and consumers alike.