Globally recognized for its minimalist and sophisticated aesthetic, Calvin Klein is a leader in fashion and design. With a strong haute couture and fragrance presence, the brand has always stood out for its innovative campaigns and iconic products. At Casa Sephora, Calvin Klein aimed to differentiate itself from other brands by creating an immersive experience inspired by its fragrance, CK One, transforming one of the rooms into a unique environment. This space featured the famous light booth, allowing visitors to create personalized, real-time edited videos.

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The CK One room quickly became the centerpiece, emerging as the most coveted space in the house. This activation set a social media engagement record, attracting a wide audience and significant resonance. Cuco, responsible for the entire project from concept to execution, ensured that this activation stood out as one of the house's greatest successes, reflecting Calvin Klein’s innovative and captivating essence. The following year, Calvin Klein further innovated the light room, offering a new experience for the house's guests.