Dior, a symbol of elegance and innovation in fashion and beauty, entrusted Cuco Agency with the task of developing activations for the launch of three iconic products in 2019. With its strong presence in the Brazilian market, Dior sought to create memorable experiences that would captivate its audience and elevate the brand's image.

​

Miss Dior Perfume

Known for its floral and feminine fragrance, the Cuco Agency designed a charming atmosphere of roses where guests could swing on a flower-adorned swing and have their photos taken. These iconic images were printed and handed to the guests on the spot, creating a tangible memory of the event.

​

Capture Youth Skincare

For the innovative Capture Youth skincare line, designed for anti-aging prevention, Cuco created an interactive activation. Guests had their portraits drawn live by an artist, with the image printed and immediately delivered, as well as sent via WhatsApp for a personalized, tech-forward experience.

​

Dior Forever Foundation

Cuco created a luxurious corridor of lights to launch the high-quality Dior Forever foundation, providing a personalized and elegant setting befitting the Dior brand. This activation attracted celebrities and influencers, generating videos that were shared across social media channels on the launch day.

​

These carefully crafted activations not only captured the public's attention but also successfully met the brand’s objectives, cementing the launch of these products as a standout event in the Brazilian fashion and beauty calendar.