Isdin, a globally recognized brand known for its innovative dermatological products, strengthened its association with the sports world by partnering with the Rio Open, one of Brazil's most prestigious tennis tournaments. Leveraging this partnership, Isdin collaborated with Cuco Agency to create a memorable brand activation during the event. This collaboration provided exclusive guests and buyers with the opportunity to directly experience Isdin's products and learn more about its dermatological line.

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Isdin’s presence at the Rio Open wasn’t just an opportunity to showcase its skincare products but also a strategy to reinforce its connection with sports, especially tennis, which is a national passion. Throughout the tournament, Cuco managed the Isdin booth, strategically located in a prime area of the event. Cuco Agency not only designed the booth’s decor and setup but also coordinated the entire team operation, ensuring the flawless execution of the project in the heart of Rio de Janeiro. This collective effort highlighted Isdin's presence at the event, fostering deeper connections between the brand, the sport, and tennis enthusiasts.