SEPHORA HOUSE - SEPHORA

Brasil | São Paulo,SP

CHALLENGE

To amplify brand impact and leverage the buzz surrounding music festivals, Sephora introduced Sephora House, a pre-event hub for guests, influencers, and celebrities.

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In 2018 and 2019, Cuco Agency transformed this space into a grand activation, hosting up to 500 people with fully designed rooms and immersive brand experiences. Over 20 simultaneous initiatives ran for 4 to 10 days. Cuco managed every aspect of production and coordinated activations for renowned brands such as Lancôme, Calvin Klein, Maybelline, Urban Decay, Kenzo, Nestlé, Hard Rock Hotel, Bruna Tavares, Best Bronze, and Nars.