Twitch, the globally renowned streaming platform, aimed to showcase to its audience that the service offered much more than just gaming. Twitch Ads, the brand’s advertising arm, seized the opportunity to create an immersive experience for advertisers and advertising agencies, highlighting this other side of the platform. Together with Cuco, Twitch developed the Twitch Experience, an event that blends content, parties, and activations.

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Cuco, in collaboration with Twitch, planned and executed the entire event. With a series of activations ranging from lectures and interactive games to live streaming and personalized giveaways, the guests had the opportunity to experience the full spectrum of what Twitch had to offer, showcasing the platform's potential beyond gaming.