VOGUE GALA - VOGUE
Brasil | São Paulo,SP
CHALLENGE
The Vogue Gala is a standout event in Brazil’s fashion calendar, celebrated for its glamour and prestige as a platform for innovative artistic and cultural expression. Within this context, Cuco was selected to create Vogue's activation, tasked with delivering an experience that captured the essence of the event while exceeding expectations.
Drawing inspiration from Met Gala videos, Cuco designed a setting reminiscent of an art museum, offering guests the opportunity to record glamorous videos that uniquely blended art and fashion. Every detail, from set design to video editing and distribution, was meticulously planned and executed, ensuring that Vogue's activation was as impactful and memorable as the event itself.
Beyond Vogue's striking activation, Cuco also delivered a standout experience for Coca-Cola, showcasing its versatility and expertise in crafting impactful experiences that resonate with diverse brands and audiences.
SOLUTION
Brand Engagement and Consumer Events
Social and Cultural Gatherings
6
HOURS OF IMMERSIVE ACTIVATION
THE IMPACT
140+
HIGH IMPACT VIDEOS GENERATED
THE
MOST
SOPHISTICATED AND ENGAGING ACTIVATION OF THE EVENT
