BRAND ACTIVATION- FOREO
Brasil | São Paulo,SP
CHALLENGE
Foreo, a pioneering Swedish beauty-tech company renowned for its high-quality skincare devices, expanded its presence across Brazil to strengthen its brand in diverse regions. Cuco played a pivotal role in managing multiple brand activations, including the launch of the Luna Foreo and impactful in-store campaigns at The Beauty Box and Sephora.
Foreo also left its mark on large-scale events, such as the glittering activations at Expresso 222 during Salvador Carnival, where biodegradable glitter showers delighted attendees. Foreo representatives, easily recognizable by their stylish robes, engaged participants with product demos and skincare tips. Cuco distributed 5,000 environmentally friendly glitter bottles, aligning with Foreo’s eco-conscious ethos. These bottles served as both practical makeup tools and charming souvenirs, reinforcing Foreo’s blend of fun, innovation, and sustainability.
The campaigns significantly boosted brand awareness in Brazil, drawing attention to Foreo’s unique fusion of technology, design, and efficacy. By prioritizing hands-on product experiences, Cuco helped solidify Foreo’s reputation as a beauty-tech leader and won consumer loyalty in Brazil's competitive market.
SOLUTION
Brand Engagement and Consumer Events