ISDIN, the leading brand in Dermocosmetics and sun protection, aimed to increase brand awareness for its products and promote the importance of sun protection. Cuco partnered with ISDIN to develop a Pop-Up Store in Ibirapuera Park, São Paulo’s largest and most iconic park. Over 30 days, visitors had the opportunity to explore and purchase ISDIN products.

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In addition to the Pop-Up Store, complementary activations were organized, including yoga classes every Saturday for members of Love ISDIN, the brand's loyalty program, and exclusive brunches for influencers and dermatologists.

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Pop-up stores are a strategic retail tool, offering a physical presence for a limited time to provide a unique experience that goes beyond traditional brand services. This approach is one of the most engaging ways to enhance brand awareness and foster connection with a target audience in specific market segments.