Lancôme, a prestigious French brand known for its excellence in skincare, makeup, and fragrance, is globally recognized for its elegant and innovative approach to the beauty industry, making it a favorite in the luxury segment. At Casa Sephora, Lancôme created a unique experience by transforming the pool area into a vibrant scene filled with colorful balloons designed by a renowned architectural firm. In addition to the activation, the brand offered an interactive photoshoot session with photographer Nayara Spina, where guests received animated GIFs of their best poses, edited in real-time.

​

Under the leadership of Cuco, the agency responsible for bringing Lancôme's vision to life, the activation was a remarkable success at the event. This collaboration with L'Oréal Paris' team presented Lancôme with a prime opportunity to showcase its new seasonal products, reinforcing its image of innovation while creating a memorable connection with the audience—true to the luxury and creativity that Lancôme represents.