Brasil | São Paulo,SP

CHALLENGE

Recognizing the need to enhance social media engagement for its physical events in an era of rapid digital growth, Nike, a leader in sports innovation, enlisted Cuco Agency to drive this mission. The solution implemented was the introduction of "shareable moments," a strategy that quickly became a hallmark. Among the standout actions were the 35th-anniversary celebration of the iconic Nike Cortez, the launch of the Nike Pegasus 34, and the introduction of the Nike Zoom Fly—events that stood out for their innovation and public interaction.

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Cuco also played a crucial role in organizing Nike’s year-end celebration, where a memorable moment was creating a "player-style photo," capturing the essence of the team and transforming it into an iconic mural, symbolizing Nike’s winning spirit. This deeper involvement with the brand allowed Cuco to expand its horizons, leading to the production of full 360-degree events. Notable examples include the launch of Nike Yoga on the NTC app, workshops for athletes, and the Nike Women’s Management Team Meeting, further reinforcing Cuco’s role as a key partner in amplifying Nike's digital presence and engagement through innovative events and shareable experiences.

SOLUTION
 

Brand Engagement and Consumer Events

Corporate and Strategic Events