Coty, a global leader in beauty and cosmetics, tasked Cuco Agency with the exciting challenge of promoting mini-activation events for the launch of Sebastian Professional’s Dark Oil Line across beauty salons in Brazil. Cuco designed a creative and efficient solution to meet this demand: a modular structure that was easy to transport to key salons across the country. Cuco established five regional distribution hubs that complemented this setup, enabling simultaneous activations in multiple cities.

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Each event was enhanced with a menu of locally inspired juices and sweets, carefully selected to reflect regional flavors, adding a personalized touch to each location. This ambitious campaign was planned to be executed in 40 salons over two months. Cuco not only designed and built the modular carts but also managed the production of each event with a dedicated team prepared to handle national and international demands.

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The success of this initiative led Coty to expand its partnership with Cuco, entrusting the agency with similar events for Wella Professionals. For this campaign, Cuco managed activations for the NutriCurls Line at perfume stores in shopping centers. Just like the previous campaign, Cuco flawlessly executed 100% of these activations, demonstrating its ability to deliver high-impact events in a variety of locations throughout Brazil.