Tech giants are continuously seeking ways to diversify revenue streams, with advertising sales becoming a critical pillar for many—especially in retail and streaming. Amazon exemplifies this with its dual advertising arms: Amazon Ads, focused on the marketplace and programmatic shopping, and Twitch Ads, specializing in video advertising.

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By offering both brands within a single package, Amazon adds significant value to the advertising market. One of the keyways to communicate this value is through events like Connected Worlds. This proprietary event by Amazon Ads and Twitch Ads showcases the latest innovations from both brands through curated content, keynotes, immersive activations, networking opportunities, giveaways, and more.

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Cuco Event Agency partnered with Amazon to plan and execute the first two editions of Connected Worlds in Brazil in 2022 and 2023, delivering a full-service event experience that solidified Amazon’s position in the advertising industry.

SOLUTION
 

Brand Engagement and Consumer Events

Corporate and Strategic Events